critique one

The goal of this assignment is to challenge you to utilize information from your notes, readings and class discussions to evaluate a multimedia presentation in terms of its:

• news value
• information editing
• information architecture
• aesthetic presentation
• innovation.

Explore the presentation below. After spending time with it, you will need to write a two-to-three page critique (do NOT exceed three pages of writing) that logically and professionally addresses the presentation’s successes and/or failures.

Helpful suggestions

Identify the goal
When writing your critique, be sure to identify what you believe to be the focused goal of the presentation. If the goal is not apparent then -- of course – incorporate that design flaw in the critique. In any case, assert something to provide a basis for your evaluation.

Structure the critique using evaluation areas
Be sure to consider the five evaluation areas of multimedia design listed above: (1) news value to the audience (2) information editing (3) information architecture (4) aesthetic presentation (5) innovation.

Suggest improvements
It is important that you incorporate suggestions for improvement. Given your knowledge and observations, determine the top three things that the project team for this presentation should do when redesigning. These suggestions should involve using only the assets that exist in the presentation. Assume there is no budget to gather new content.

Use screen grabs
Remember to tell what is best told in words, using words. Use visuals for what is best told visually. Screen grabs (with strong captions) can be most effective to illustrate particular points.

Keep your writing professional and logical
Remember to organize your critique logically, provide an overall introduction that gives an overview of the presentation's strengths and weaknesses.

The presentation to evaluate is:
Top Secret America

This assignment is due at the start of class on Sept. 15.